Posts Tagged ‘group training’

Group Fitness Breakdown

Monday, March 8th, 2010

As much as you’d like to, you probably aren’t training every client five times a week. But, as health and fitness professionals know, a few training sessions a week isn’t enough exercise for your clients.

Though some would rather spend a couple lonely hours on the elliptical, many of your clients will thrive on community-oriented group fitness classes. Whether you’re a small studio owner or work in the biggest club in the nation, exercise classes can be an excellent source of fitness for your clients on your off days.

From CrossFit to YogaFit, spinning to pilates, HFPN educates fitness professionals on the basics and benefits of common group exercise classes.

Boot Camps:

Over recent years, boot camps have solidified themselves as a staple in the consumer’s quest for fitness. Many companies are establishing themselves in niche areas, making it appealing for special populations like weight loss clients, children, women and brides. Boot camps tend to focus on functional exercises that utilize body weight. These group exercise functions usually occur outside, which is a huge selling point. Some clients will love getting outdoors for exercise, and it’s a good way to mix up the training regimen.

Boot camps have many benefits for the client. Perhaps the biggest selling point is their low cost. As with most group fitness activities, the price is reduced because of the large number of participants in one session. This is a bonus for the personal trainer if they have budget-conscious clients.

As is the case with many group exercise classes, your client will generally not be getting the intensive, individualized instruction. Make sure you are perfecting your client’s form during sessions to ensure they know how to perform squats, lunges, etc. during their boot camp events.

Spinning:

Related Topic

Getting Into Group Training

If you train at a gym or studio, chances are your facility offers spinning classes on a regular basis. This group fitness class has caught the heart of soccer moms and buff bros alike. Spinning classes usually last an hour and are packed with upbeat music and high-intensity cardio.

Though all spinning classes make use of the bike, each instructor customizes the workout. Whether it highlights steep hill climbs, stimulating intervals, quick spins or long rollers, the workouts will vary with each class and keep your clients and their bodies on their toes. Plus, this low-impact activity will be perfect for those nursing injuries or unable to use cardio machines like the treadmill and stair master. However, it’s important to note that spinning is not necessarily a total body workout, and clients should look to boost their upper body as well.

Like many activities, your clients may face injuries if they use improper form. Spin bikes, as opposed to normal road bicycles, are partially designed for comfort with the rider in mind. However, without a properly fitting stationary bike, clients can be positioned in ways that can lead them to core, back and neck strain. Always recommend your client speak with the spin instructor before class to ensure proper spinning form and set-up of the bike.

Yoga:

Yoga is all about slowing down and listening to your body. When clients are shelling out the big bucks for a personal trainer, we’re willing to bet that they want their hour-long session as jam-packed as possible. For a more calming (but still active) experience, fitness professionals can refer their clients to one of the many types of yoga. 

Here’s the breakdown of some major yoga styles:

This general style is gentle and encompasses many of the basic yoga poses in a slow-moving class. 

Vinyasa yoga focuses on breath-synchronized movements. It is generally a bit more strenuous than Hatha yoga. 

This “power yoga” is a constant flow from one pose to the next that is physically demanding. 

Bikram yoga utilizes a hot room (around 100 degrees) that aims to loosen muscles through its standard 26 poses. 

Rebecca Fritz, owner of SuTRA Midtown yoga studio in Phoenix, says yoga can be beneficial to all types of clients: whether athletes, obese or prenatal. “Yoga for athletes is incredibly beneficial, especially for athletes who are doing the same thing over and over,” she says. “Yoga is all about muscle loading progression, so you’re not overdoing anything.” She also notes that yoga is great for people who are recovering from injuries, as the practice is slow, controlled and helps create muscular balance. For clients looking to achieve fitness and weight loss, she recommends taking three or more classes a week.

But, even better, “The No. 1 benefit of yoga is stress relief,” Fritz says. It’s supposed to calm and relax you, and many practitioners swear by yoga’s stress relieving capabilities.

Pilates:

With yoga, often comes Pilates. Developed in the early 1900s by Joseph Pilates, this type of fitness focuses on strengthening the core postural muscles, usually using a mat. Pilates is similar to yoga in that it is supposed to be a mind-body experience, but this exercise has more fitness-oriented movements that aim to stabilize then strengthen. Pilates classes marry stretching with largely functional movements that vary from twists, extensions, bridges and more to work the core and emphasize proper breathing techniques. “Everything moves from the center of your body, so Pilates aims to make that the strongest,” Fritz says.

Fritz says Pilates classes usually focus on the core, butt, hips and the legs. “Pilates is incredible for women – it strengthens your back and core, and so many women are not strong enough in that area,” she says. Pilates is especially helpful for weight loss clients who are still looking for a calming exercise experience. Like yoga, she recommends clients take at least two to three classes a week. “Pilates is going to give you more of a total body workout. When you’re balancing, using your own body weight, trying to do moves, you’re using every single muscle in your body,” Fritz explains.

CrossFit:

CrossFit.com’s December 2, 2009 Workout of the Day

“Using a single 60lb dumbbell for both thrusters and pull-ups, 3 rounds, 15-12-9 reps of:

  • Thrusters right arm
  • Thrusters left arm
  • One-hand pull-up right arm (left hand grabs the right wrist)
  • One-hand pull-up left arm (right hand grabs the left wrist)”

Official videos of CrossFit exercises, including thrusters can be found here.

In recent years, CrossFit studios have been popping up all across the nation. While many are turning to this new style of fitness, there are just as many, including trainers, who are in the dark about the movement’s basics.

As stated in CrossFit.com’s Foundations educational materials, the training program focuses on compound movements and shorter, high-intensity cardiovascular sessions. CrossFit calls itself a core strength and conditioning program, and it highlights gymnastic efforts and Olympic Lifting training. Utilizing movements like pirouettes, clean-presses and scales, CrossFit deviates from the normal gym patrons exercises.

CrossFit is a fast-growing fitness entity, largely due to their Internet community presence. Nearly every CrossFit studio has a blog-like Web site, where they post Workouts of the Day. The main CrossFit.com site posts a workout every day, encouraging the participants to post their time (always emphasized during CrossFit workouts). CrossFit users are an intense bunch, and CrossFit recommends working out for three days, then resting on the fourth. Some contenders of the system remind users to maintain proper form or encounter injury. These workouts are very intense and push people well, but this shouldn’t be compromising their form and safety.

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Group Personal Training

Monday, March 8th, 2010

The skills of the successful personal trainer should be easily adaptable — transferable from client to client and environment to environment.

Right now, one of the most requested types of sessions is group personal training, and it’s time for you to shift your skills and take advantage of this market shift.

As the economy continues to struggle, personal trainers may see a decline in member retention due to a lack of expendable income. Group personal training allows you to reach more people at once, bringing in cash flow while still accommodating your clients.

“Clients get the motivation and expert training from a trainer, but at a lesser cost,” says Ron Holland, owner of SWAT Personal Fitness in Tucson, Ariz. “In this economy, it’s a win-win situation. The more people you train at one time, the more money you can make.” 

Holland’s gym specializes in group personal training using functional movements and high-intensity training. He notes that this type of training is not for every trainer or client alike, but trainers can easily adapt their personal one-on-one skills to work with groups.

Whether working with 4 clients or 60, personal trainers can find success by following these tips on implementing group personal training into their business model.

Adapt your training. “A lot of trainers are so accustomed to doing the one-on-one interaction, that when it comes to working with five or six, they really have to adjust themselves,” Holland says. In group training, your role shifts from an instructor of one to a motivator of many. Be sure to be entertaining, encouraging and fun.

Familiarize your clients with the routine. “We always list all of the session’s exercises on a board so clients know what they are going to do that day,” Holland says. Using this technique, clients can prepare for the workout and keep up in case they missed a cue.

Arrange your clients with safety in mind. “We have a line of fire with the kettlebells,” Holland says. “We set clients up so the kettlebell swings aren’t going to be directed toward anyone.” Make sure all clients have enough room to move safely without invading other people’s space.

Measure exercises by time, not repetition. Instead of instructing clients to perform 15 squats, give them a time span, Holland says. Not all clients will perform exercises at the same speed, so ensure a smooth flow by switching exercises after a certain time period has passed.

Use functional exercises. You probably don’t have five leg press machines, so don’t count on using a lot of weight machines during group training sessions. Instead, focus on body-weight exercises and use tools like kettlebells, dumbbells and resistance bands to give clients a killer workout.

Dynamically correct movements. Concentrate on all of your clients by walking in front of, behind and to the side of them as they perform the exercises. Make sure you have enough room in your gym or outside to accommodate this necessary step.

Use multiple trainers. When the group gets too large, the clients deserve more than one trainer in order to ensure safety and sufficient instruction. Holland says his trainers can work with 15 clients each before they add a second one.

Offer group options. Some people will want to train with their families or friends. Others may not mind to work with strangers. Make sure to offer both options in order to give your clients freedom, Holland says.

Set your rates accordingly. SWAT usually charges $75 per one-on-one session. In small group settings, Holland says they charge $25 to $30 per person, and the client ends up saving approximately $50 each time. The studio, on the other hand, makes more money in that hour than they would have compared to a single client. SWAT also offers large outdoor personal training which can reach up to 50 clients. For these sessions, he charges a $199 per month fee for unlimited classes.

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Getting Into Group Training

Saturday, March 6th, 2010

Everyday new ways to help your clients get fit are reaching gyms and trainers across America.  Whether it is new routines, exercises, or tools, expanding your fitness business means exploring new realms of fitness to enhance your clients’ experiences.  Private group training has made its way onto the fitness floor and the spotlight has been turned to just how great training in groups can be.

Do you have what it takes?

Group training can provide a fitness professional with a lucrative option to enhancing their clientele without overloading their hourly work day.  While enhanced economics is enough to entice many professionals, please be warned that you will have your work cut-out for you.  There is a necessary skill-set to training small groups.  To be sure you are ready for taking on a small group; here are some skills that might be helpful for success in this new endeavor.

Become a fan of change. You must be prepared to convert, manipulate or change exercises on the fly.  Regressions and progressions may be necessary depending on the abilities of those participating in your small group and in order to ensure success of each participant, exercises must be appropriate for their skills and abilities.  Prepare a few different programs before your sessions so you can make changes quick and your clients won’t miss a step!

Embrace your inner cheerleader. Motivating your clients in one-on-one sessions is generally easier because you have one client to focus on.  When there is one person in the spotlight, you know your client’s emotional triggers, you understand the buttons you can push to keep them moving and you can adjust your personality to meet their needs.  With small group training, there are more personalities to try to know, understand and motivate.  Eat an energy bar before you train because you will need the energy to keep up with all the personalities and emotions you might face during the session!  Stay upbeat and don’t worry – the more you train the group, the more you will understand their unique dynamic and you will be able to adjust your personality accordingly.

“Speak softly and carry a big stick…you will go far.” Okay, maybe you won’t need to carry a big stick, but be ready to be a strong leader.  Remember groups can quickly turn into mobs if they are not controlled properly.  Make sure you are ready with rules and guidelines for the group, and stick to them!    Stay strong when you lay down your training ground rules, make sure that every participant knows and understands your guidelines and the reasons why you put them in place – you are trying to help them and in order to do so, your training sessions must have structure!  If you let the group take over your sessions, this prosperous endeavor may cost you your sanity.

Money matters.

Group training can have a positive effect on your income stream.  Working with several clients during one hour can help you raise your hourly wage while decreasing the cost for those clients participating in your group session.  Overall, this can be a win-win situation for everyone involved.     

Your Group Rate Should Make “Cents”  If your current hourly wage is $45 per hour to provide one-on-one service, lowering the cost to $30 per hour per client for a small group session gives your client a break on the cost (potentially incentivizing them to train more) and could raise your hourly wage to $60 or $90 depending on the size of your small group (factoring in 2-3 clients per hour). 

There are several ways to determine your price breakdown – you can propose a flat fee despite how many group members you have (as shown in the example above), or you can provide a tiered cost-break, giving a discount based on the number of clients in the group, for example, 2 clients can cost $35 per person per session / 3 clients drops to $30 per person per session, and so on.  Before you start counting your pennies, there are a few economic factors to consider such as the costs associated with training more than one client at a time.  First, adding more clients often calls for increased equipment.  If you are an independent trainer, this investment might cost you more than you planned for- be sure to add up your additional costs for items such as extra bands, balls and dumbbells.  But don’t worry – this is a sound investment, having extra equipment can help you in a pinch in case something breaks or ends up missing (as items often do).  Second, space might be an obstacle.  If the small group cannot fit into the studio or area you want to train them in, you might consider using parks or gymnasiums to work out your clients.  Often, renting space can cost you – check with the park service or city civic center for permission to train on their grounds or in their facilities and add up any fees they might charge for allowing you to rent their space.  In addition, make sure your personal training insurance covers multiple locations and clients. 

With more than one client, you might think about increasing your coverage in case of multiple injuries.  Check with your insurance provider to make sure you have the best coverage for your new endeavor – this can cost you, but it will save you more in the long run should a client suffer an injury.

If you are a trainer in a gym you won’t have to invest in equipment, but you face other challenges.  You might have plenty of equipment at your disposal, but it might be limited by the time of day and space that is provided for your small group.  Before you begin small group training, sit down with your fitness manager to determine potential solutions for any road-blocks you can foresee with your small group.  Often the club might be willing to invest in extra equipment that can be offset by the increased income from the multiple clients you are training per hour.  In addition, make sure your hourly compensation will be adjusted before you take on more clients per hour.  You don’t want to do more work and get paid less!  Take the time to communicate with the management at your club and propose ideas on how to tackle issues, both financially and operationally.

All in all, the cost of your sessions should cover the time you take to prepare for your sessions as well as the cost of extra equipment, space, insurance and the increased work load you face during the session.  This can help you determine the appropriate price break down for each client without an arbitrary decision that might leave you in a deficit rather than a profit. 

Expert Advice

In addition, Aniciete adds,“Email communication is a great way to keep healthy thoughts and actions on the group’s mind outside of your sessions – try to open up an email connection and send them tips and advice.  Once you learn to adapt and modify your workouts according to the vibe of the group, you and the clients will have lots of fun.  There will be always something to talk about.”

Sage advice is often the best companion to any new endeavor you propose to take on and when it comes to small group training – ask those who know – it can get sticky at times!

According to Jeremy Aniciete, a full-time trainer with Lifetime Fitness in Omaha who leads about 4 group sessions a day, heading up a group training session means laying down some ground rules and making sure you have a plan.  “Always incorporate assessments to show results as this helps motivate the group members to keep showing up.”  However, Anciete warns, “keep those results personal – if a client wants to share their results they can, but maintain a person’s privacy.”  In addition, place some responsibility on the group to ensure attendance and adherence to the rules.  “Use the members to hold themselves accountable for nutrition, cardio and strength training.  Your role is to motivate them while they are there but let the group members push the others to make the commitment and stick with it!  Clearly and definitively let the group members know that the schedule of sessions is laid in stone with optional days for make-ups.  Make certain every client is aware of the rules and agrees with them.”  Beyond laying down the foundation, Aniciete advises to keep your group talking and having fun in and out of every session.  

Group training can mean higher wages, more efficient training hours and loads of fun!  Just make sure to maneuver your sessions carefully through proper planning and communication.  With more money comes more responsibility so make sure you are ready for all the ups and downs of a group session.  Keep it fun and keep them moving – and they will keep coming back for more! 

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